Lamborghini TikTok Channel Kicks in To Engage Young Audience
The first video received 3 million views with 27% engagement.
Automobili Lamborghini has become the first automaker in the luxury sports car segment that has joined TikTok to engage young audiences. The aim to create the Lamborghini TikTok channel was to spread the brand’s message in a fun, engaging, and entertaining way. People can reach brand @lamborghiniofficial.
While the brand has already a strong presence on social media, they wanted a channel that could educate young customers about the marque in a more “fun” way. Right now, the company’s most successful social media platform is Instagram which has attracted 5 million people in one year. With 28 million followers, it the most famous luxury sports car marque channel on Instagram.
Similarly, we can see the brand’s strong focus on Facebook where it has 12.9 million followers. Youtube has also garnered subscription from 1.6 million users.
The Lamborghini TikTok channel kicked in with another record. The first video received 3 million views with 27% engagement.
Source and Images: Lamborghini Middle East