MG Motor Unveils Three New Programs To Boost Brand Awareness and Customer Satisfaction
These include a new spare parts online system, a customer referral incentive program and a free clinic/trade-in initiative.
The British-born carmaker, MG Motor has introduced three new Programs for the Middle East to cater to its growing customer needs. These include the introduction of a new spare parts online system, a customer referral incentive program and a free clinic/trade-in initiative. All these plans are customer-centric focusing on their specific needs and providing them maximum care.
The brand’s Customer Service Index (CSI) of 90% shows how successful they have been in enhancing their services. Last year, CSI was 73%. The record sales of MG vehicles last year show that they go extra miles to take care of their customer’s needs. The six year/200,000km warranty and door-to-door pick-up for routinely service are some of the few things that entice buyers to trust this brand.
Talking about the MG’s new customer referral incentive, it works pretty much the same way as other referral systems work. An MG Motor car owner who refers someone to the brand making a purchase would benefit from different free services. The company has linked this program with aftersales support for maximum customer satisfaction.
The free clinic/trade-in campaign gives existing MG car owners more reasons to keep their vehicles in top condition as well as get trade-in offers. The owners of older models like MG 3, MG 5 and MG 350 can take their cars to any service station for a free inspection and receive the repairs at discounted rates.
The new spare parts online system would simplify ordering of the spare parts from any region of the GCC. The system is accessible for only the distributors who can order online and track their shipments.
Tom Shubo, Director of Aftersales at SAIC Motor Middle East, stated: “While there is rapidly growing awareness among Middle East car buyers of the quality of the new MG range of cars, we are equally proud of the standard of aftersales support that is available across the MG Motor network. This new package of initiatives will help to both improve these standards further and spread the message about the brand.”
Founded by William Morris and Cecil Kimbers in 1924, MG is making quick progress in the Middle East thanks for its 20 up-to-date showrooms and 21 service centers across the Gulf region.
Adding to their last year’s success story was MG iLink smartphone application allowing customers to “get timely vehicle alerts, service reminders, keep a record of maintenance schedules, track their car and monitor the mileage and driving statistics.”