2020 Genesis G90 Luxury Sedan Arrives in the Middle East

Genesis did not reveal the price of G90.


Genesis, the luxury brand of Hyundai, introduced the restyled 2020 G90 flagship sedan for the Middle East in Bahrain last Thursday. It was first unveiled in the UAE in September 2016. The 2020 Genesis G90 comes with an updated exterior and interior featuring Genesis’ signature Athletic Elegance design language.

“The new G90 is the ultimate expression of the Genesis brand ethos, offering brilliance through superior design, refined performance, and luxury,” said Altar Yilmaz, General Manager for Africa and Middle East Region, Genesis. “As a design-focused brand, we are proud to have refined excellence with the G90, and we are certain the 2020 G90 will elevate Genesis and lead our global brand identity in the luxury vehicle segment in the region.”

On the front, we see the signature Crest Grille lined by a fresh Quad Lamp styling theme. At the back, Quad Lamps signifying the wings of the Genesis logo cover the whole width. The lines of the vehicle flow elegantly from one end to the other through a crisp parabolic line and large LED side indicators embedded in the fenders.

The 2020 Genesis G90 gets two fresh colors, Porto Red and Gold Coast Silver, on top of Marble White, Platinum Silver, Graceful Gray, Carbon Metal, Umber Brown, Royal Blue, and Titanium Black.

The G90 comes with an updated 12.3-inch central display to add in a new Graphic User Interface providing complete touch-screen functionality and Apple Carplay® and Android Auto® connectivity. The interior is quieter than before thanks to Active Noise Cancellation, which minimizes sound, vibration, and roughness.

The best things about the 2020 Genesis G90 are the safety and driver assistance features which come as standard. These encompass Lane Follow Assist (LFA), Highway Driving Assist (HDA), Blind-Spot View Monitor (BVM), Rear Cross-Traffic Collision Avoidance-Assist (RCCA-A), Forward Collision Avoidance-Assist (FCA-A), Safe Exit Assist (SEA).

The driving experience is enhanced through H-TRAC, an innovative all-wheel-drive system that senses the road situation with sensors at every wheel. Customers can choose from three engines each comes in different grades. The engine choices include 3.3T GDi, 3.8 GDi and 5.0 GDi producing 370 hp, 315 hp, and 413 hp respectively @6,000 rpm.

Genesis did not reveal the price of G90.

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