PEUGEOT 308 Gets Best Hatchback Award at the 2019 MECOTY
The power comes from a 165hp, 1.6 turbo engine.
At the 2019 Middle East Car of the Year Awards (MECOTY), the PEUGEOT 308 received Best Hatchback of the Year Honor, thanks to its superior French styling, advanced tech, and first-class performance. This is the second time PEUGEOT won a MECOTY award after its return in the Middle East.
The compact 308 hatchback is a capable car by every sense of the word and world recognized it when it was launched in 2014 by honoring it European Car of the Year. The power comes from a 165hp, 1.6 turbo engine, which is not only powerful but is also fuel efficient. The 16.8 km/l fuel efficiency is the best in its segment.
On the outside, the PEUGEOT 308 features advanced LED lighting and aggressive design. The interior retains sophisticated tech and employs the finest materials to give it a futuristic look.
Samir Cherfan, Senior Vice President for Sales and Marketing, PEUGEOT Middle East, stated, “PEUGEOT is making a bold comeback in the Middle East; we have ambitious plans for the region which will see us increase our brand presence right across the GCC and beyond. To be named as a category winner at the Middle East Car of the Year Awards will further reinforce consumer confidence in our brand. With our brand’s 200-year history behind us, and our recently announced global sales results for 2018 – 6.8 per cent increase in global PSA brand sales totalling 3.88 million new vehicle sales across the world – we are confident that as we continue to introduce our premium and stylish products in the region, we will not only be able to meet the demands of modern motorists, but exceed their expectations.”
Saeed Marzouqui, Chairman, Organizing Committee MECOTY stated, “The aim of MECOTY is to provide a reliable source of information to help consumers to make the right choice when it comes to investing in a new car. After the jury test drives were conducted the Peugeot 308 was a clear winner within the ‘Best Hatchback’ category. Since the brand’s revival in 2014 under Carlos Tavares, Peugeot’s product line-up has gone from strength to strength. We look forward to seeing what the future holds for the brand in the Middle East.”
The sporty hatchback is priced at AED 95,000 in the UAE.