Mopar at the 2019 Geneva International Motor Show
Mopar has arrived at the 2019 Geneva International Motor Show with a range of products and customizations. Customers can buy them together with the vehicle or as standalone accessories later. Mopar is already selling around 1,300 spare parts and accessories on Amazon Marketplace – making it the first brand in the Italian automotive segment to offer these on Amazon.
At the show, we have seen a range of FCA vehicles featuring Mopar accessories. Among these are three Jeep® SUVs which are personalized with Jeep Authentic Accessories powered by Mopar. These accessories add great functionality, safety, style and performance. The SUVs include the Wrangler Rubicon, the Wrangler Sahara and the Jeep Renegade Limited. At the show, we have also witnessed an exclusive preview of the new collection of Mopar® Merchandise for the first time. Some of these include a new range of clothing and objects in classic Mopar blue such as key trackers, car fresheners and portable Bluetooth speakers.
At the Fiat stand, we met with the Tipo Sport shinning at the center sporting exclusive design elements improving the aerodynamics. In addition, we witnessed two packs of Fiat Authentic Accessories by Mopar. The ‘Carbon Pack’ is available for Tipo Sport while the ‘Dark Pack’ is accessible for 500X.
Mopar has also updated the design and performance of the Abarth 124 Spider with its Authentic Accessories.
For Alfa Romeo vehicles, Mopar has developed Alfa Romeo Authentic Accessories to improve Giulietta, Giulia and Stelvio. Mopar has also added Pack Tech in Giulietta. This pack comprises of an advanced Alfa Connect 7-inch / 177.8 mm infotainment system by Alpine with Apple CarPlay™ and Android Auto™ compatibility, a rearview camera, parking sensors, USB-HDMI input and Mopar Connect. In the end, Mopar is revelling the signing of over 1,200,000 service contracts in the EMEA region as well as showing the power of its Mopar Connect app at the Geneva Motor Show.