Aston Martin Reveals Lagonda All-Terrain Concept

The automaker has plans to start producing it in 2022 at a new production facility.


Aston Martin Lagonda has introduced their first zero emission luxury car in shape of Lagonda All-Terrain concept. Those who attended the last year’s Geneva Motor Show would be able to relate it to the ‘Vision Concept’. The automaker has plans to start producing it in 2022 at a new production facility in St. Athan, Wales. This facility is dedicated to purely build Lagonda’s electric luxury vehicles.

The ultra-stylish, supremely luxurious, fully electric emission-free vehicle marks the start of Lagonda as being the worlds’ first zero emission luxury brand. The engineers have worked on both electrification and autonomous driving technologies to reinvent the transportation system.

Andy Palmer, Aston Martin Lagonda President, and Group Chief Executive Officer stated: ‘The Lagonda All-Terrain Concept adds a hugely exciting sense of adventure to the unique brand of luxury, emission-free vehicles that Lagonda is planning to produce. This is a car that would be at home whisking someone straight from a glamorous red carpet event to a remote scientific research lab. It shows the bold possibilities for Lagonda and demonstrates how the company will push to expand horizons in every area, whether it be technology, design or scope of travel.’

The futuristic design of the Lagonda All-Terrain Concept took its inspiration from Concorde’s super yacht. The clever designing of the rear-hinged back doors and the rear shelf shows the amount of work Lagonda has put into this luxury car.

The interior of the vehicle offers a rear-seat-biased limousine ambiance. The passengers can rotate the two front seats to face the rear passengers as the car drives itself. ‘We imagined that the owner would be a sort of pioneering yet environmentally conscious person’ stated Aston Martin EVP and Chief Creative Officer, Marek Reichman. ‘They may well have a luxury villa in a remote place that acts as their sanctuary. As such, the Lagonda brand is unconstrained by the traditional values of current luxury products, it is not about wood and leather, we tried to design the interior to feel very calm and quiet with soft, natural materials like Cashmere. Lagonda reflects a future that is full of unique materials that are not set in the past.’

Talking about the technology, the Lagonda All-Terrain concept redefines the vents, grilles, and speakers. Lagonda did give importance to the key though and used electromagnets allowing the key to float and take its position.

‘We wanted the technology in the Lagonda All-Terrain Concept to bring a sense of personality to the vehicle’ remarked Reichman. ‘Just as with the materials and the exterior design, the technology should be warm and involving rather than cold and impersonal. This is the future and it should be something that people are inspired and delighted by rather than perplexed and frightened by.’

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