Continental Expands its Operations in the Middle East
Earlier, Continental opened its first warehouse facility in Jebel Ali, Dubai.
The leading German tire and technology company, Continental has once again joined hands with Almutlak Trade & Industries to launch its first-ever office in Jeddah, Saudi Arabia. This will cater to the growing demand for Continental tires in the Kingdom. This happened after an official announcement in the start of the month in the UAE during an event organized by Nikolai Setzer, Member of the Executive Board, Tire Division, Continental AG, and Jon Ander Garcia, Regional Manager for Continental Africa & Middle East.
During the opening ceremony of the new office in Saudi Arabia, Jon Ander Garcia, Regional Manager for Continental Africa & Middle East stated: “The opening of the new office marks an important milestone for the brand not only in Saudi Arabia but also in the Middle East. We believe this new partnership will allow us both to grow and to strengthen our relationship with Saudi Arabia, and the region as a whole.”
Earlier, Continental opened its first warehouse facility in Jebel Ali, Dubai. The new warehouse sits in the middle of the chain linking plants in Europe, North America and South America with Continental distributors in the Middle East.
Stressing on the importance of the development, Jon Ander Garcia, stated: “The region has proven to be a key market for Continental since the establishment of the brand’s regional representation office in 2009. With the inauguration of the first-ever warehouse facility in the UAE, we are confident that our customers will reap the benefit of our premium services and enjoy seamless experiences.”
The company also introduced the new digital tire monitoring platform, ContiConnect™ for the Middle East last year. The exclusive platform for commercial vehicles aids fleets to boost competitiveness and send signals when tire pressure diverges from the set value.
Furthermore, earlier last year, Continental ContiPressureCheck™ introduced a one-of-its-type monitoring system for buses and trucks. It checks tire pressure and temperature in these vehicles through sensors fixed within the tires.