Peugeot Opens its First Concept Store in the Middle East

It focuses on consumer-centric strategy.


Omeir Bin Youssef & Sons, Peugeot’s only supplier in Abu Dhabi, unveiled its first concept store in the Middle East. Third of its kind in the world, the inauguration was carried out by Abdulla Bin Omeir, Chief Executive Officer at Omeir Bin Youssef Group in Yas Mall. The event was graced by officials from Omeir Bin Youssef Group and Groupe PSA.

Talking during the inaugural, Samir Cherfan, Senior Vice President Sales and Marketing for the Middle East and Africa at Groupe PSA stated: “Today we witness another milestone in Peugeot’s quest to leverage its presence in the GCC and enhance its profile in the region. This exclusive store reinforces Peugeot’s leadership in innovation and technology presenting a one-of-its-kind retail experience to consumers in the UAE. Our strategic partnership with Omeir Bin Youssef & Sons has reinforced Peugeot’s presence over the past 25 years, and today we add a new chapter to our success story underlining the brand’s move upmarket.”

Abdulla Bin Omeir, Chief Executive Officer at Omeir Bin Youssef Group stated: “We are very thrilled to open the first ever Peugeot concept store in the Middle East which will serve as a hub for visitors to indulge in everything Peugeot. The store has been equipped with state of the art facilities to offer a world-class retail experience to the Peugeot enthusiasts. We will continue to push boundaries and tailor innovative consumer-centric experiences that cater to the different components of the society.”

The first concept store by Peugeot here focuses on consumer-centric strategy. The store features digital screens that take the visitors/buyers into the Peugeot world highlighting the brand’s history and their milestones. The first concept store also provides interested customers with a chance to explore all new models.

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