Chevrolet Middle East Starts Your Road Web Series Starring Raha Moharrak
Raha was the first Arab women who conquered Mount Everest in 2013.
To inspire Arab women, Chevrolet Middle East has started a web series starring Raha Moharrak, a world record holder in mountain-climbing. Named Your Road, the series focuses on Raha’s road to success.
Raha was the first Arab women who conquered Mount Everest in 2013 as well as other world’s highest mountains in the world. These also include Africa’s highest peak, Mount Kilimanjaro.
Raha reveals what has motivated her to achieve twelve different world records. Her father and other females in the sporting world have been a big inspiration for her.
“I am honored to work with Chevrolet Middle East on this exciting project. I hope it sends a strong and positive message that not only reasserts the identity of Arab women but also showcases our ability to achieve what might seem to be impossible. I encourage everyone to watch this inspiring series because it challenges the stereotypes of Arab women and will, hopefully, encourage others to pursue their dreams however big they might be” stated Raha.
Your Road takes Raha to meet Hala Alhamrani, owner and teacher at Saudi Arabia’s first female combat gym and Hanan Faiz Alshehri, Yoga coach and creator of Hoakalei Yoga studio in Jeddah. The series also sheds light on these extraordinary women who challenged the stereotypes to follow their dreams.
Talking on the series, Molly Peck, Chief Marketing Officer General Motors Middle East, stated: “Chevrolet’s Your Road follows the stories of three women who dared challenge the status quo, giving audiences deeper insight into how some Arab women are making a mark for themselves in what is generally considered an unconventional field. These women followed their passion and became successful in their own right despite facing considerable hurdles and resistance from society. They chose the road less taken and emerged triumphant, which perfectly embodies Chevrolet’s mantra of pushing boundaries, challenging the norm and Finding New Roads.”
Chevrolet’s Your Road started on February 3rd, and is available on Chevrolet Middle East’s official YouTube channel.