Aston Martin to Unveil Lagonda All-Terrain Concept in Geneva

Joining the fun will be the new Vantage, DB11 AMR and DBS Superleggera sport cars.


The world’s first luxury zero emission brand Lagonda is all set to display Lagonda All-Terrain Concept at the upcoming 89th Geneva International Motor Show. Taking its characteristics from the Lagonda Vision Concept, revealed last year in Geneva, it features innovative design, luxury, and freedom.

Joining the fun in Geneva will be the new Vantage, DB11 AMR and DBS Superleggera sport cars. The new Vantage and DBS Superleggera are developed by Aston Martin’s bespoke personalization division, Q by Aston Martin. The Vantage is finished in unique intense ‘Cosmos Orange’ paint. Most of the exterior and interior components includes carbon fiber along with orange visuals and similar anodised interior switches.

The Q by Aston Martin DBS Superleggera features dark Gothic themes and is painted in ‘Numinous Pearl’. Other salient features include Q Collection Black Tinted Carbon Body Pack, Satin Black and Satin Bronze 21” forged ‘Y’spoke wheels and smoked tail lamps. Inside, we find Triaxial Weave carbon fiber elements as well as Black Metallic and Bitter Chocolate Aniline Leather upholstery.

Andy Palmer, Aston Martin Lagonda President and Group CEO, told us: “The ways in which automotive brands reveal new product has changed beyond recognition in recent years, but there’s still something compelling about the unique atmosphere of a great motor show. Historically Geneva has always been good for us – the buzz surrounding the stand last year when we revealed the Lagonda Vision Concept was truly remarkable – so it’s fantastic to return to the scene of such great success with another world debut. The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda’s zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market. I’m expecting the Aston Martin Lagonda stand to be busier than ever, and very much look forward to seeing the crowd’s reaction first-hand”.

The 89th Geneva Motor Show will start next month from 5 March. Fans can see Lagonda All-Terrain Concept at Lagonda’s stand #2229 in Hall 2.

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