Rolls-Royce Cullinan to Be the Brand’s Next Big Attraction

The CEO explains it, “Quite simply, the name Cullinan is perfect and brilliant.”


Rolls-Royce, the opulent automobile maker from the United Kingdom, announced on Tuesday (13th of February) that the much-awaited car hinted 3 years ago in renowned publications worldwide, will finally become a reality and will be termed as the Rolls-Royce Cullinan. Commenting on the choice of the name, CEO of Rolls-Royce Torsten Müller-Ötvös said, “The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago. It is the most fitting name for our extraordinary new product.  Cullinan is a motor-car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

The auto manufacturer has gone to extreme lengths to perfect the Rolls-Royce Cullinan. The car embodies the unmatched experience and valuable inspiration taken from across the world to construct the car just as a diamond is carved, with extreme care and precision. Engineers and designers at Rolls-Royce have repeatedly tested the vehicle for faults and errors; sharpened all the weak and undesirable factors to abolish any imperfection and in the process sculpted an immaculately flawless car that is nothing short of an epic masterpiece.

“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond. The name embodies the many facets of our new motor-car’s promise.  It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world” Müller-Ötvös, remarked.

The Rolls-Royce Cullinan is the second vehicle by the company to have been based on the recently proclaimed brand-new trademark aluminum spaceframe dubbed the Architecture of Luxury. The first of its kind Cullinan has no parallel and is sure to take the luxurious brand Rolls-Royce to unchartered heights in the near future.

As the CEO explains it, “Quite simply, the name Cullinan is perfect and brilliant.”

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