GMC becomes the Most Refined Brand in Kelly Blue Book’s 2017 Brand Image Award for fourth consecutive year.
For Brand Image Award, KBB uses consumer automotive perception data from their Strategic Insights’ Brand Watch study. Brand Watch is an online tracking study that records consumer perception for brands and models at Kelly Blue Book’s website. The research highlights important factors that encourage new-vehicle buyers to make purchases and their liking for a brand/model.
Gaining worldwide praise, GMC has developed its fond customers among the users of KBB.com, which led it to become 2017’s Most Refined Brand. The Executive Editorial Director, Kelly Blue Book, Jack Nerad highlights GMC vehicles’ design and intricacy as the main attraction for American consumers.
KBB previously regarded the Denali as the most reliable and technologically advanced vehicle by GMC. The Denali helped improve the brand’s overall perception among customers.
Vice President, Global Buick and GMC, Duncan Aldred said the consecutive wins depict GMC’s commitment to deliver quality to its customers. With its premium trucks and SUVs, GMC never failed to satisfy and fit the needs of buyers.
GMC started this year delivering one millionth Denali. The Denali accounted for 25% of GMC retail sales last year, overtaking the sales of various auto giants like Land Rover, Jaguar and Porsche.